Search Engine Optimization

 

 The goal of Search Engine Optimization (SEO) is to bring more visitors to your Website by gaining higher placement at Search Engine Results Page (SERP), in terms of organic traffic. Converting your visitors to the buyers is another issue that need to be dealt with. Here, we will summarize the main points of SEO thus you can meet the real key-stone of your online business, learn where to start from and what to be done properly, without much details.

Disclaimer: This page is for educational purpose only, learning SEO tactics comprehensively may take months or years. If you have time and desire to learn, get free or paid SEO tools and proceed on your own. If you have deep pocket then hire experts to get the job done for you.

Where to Start From

The first step of any successful SEO is the Keyword Research. If you fail this step, you don’t need to read the rest of this page. The amount of required time and work will be really enormous for an effective SEO. If you don’t choose the worthy Keywords, no matter how much time you have devoted and what the extent of the work you have completed, your online business will advance a little or not any. If you already own an online business, then the Keyword Research will guide you to choose the right specific long tail Keywords to follow and if you don’t own an online business yet and wish to start one, then the Keyword Research will guide you to choose a niche so you can have a chance to make money online. You may use Google Keyword Tool to find potentially profitable keywords for your business. Choosing your Keywords is like selecting the battlefield before the battle. Stay away from tough competition, choose the keywords having relatively high traffic with relatively low competition, choose long tail keywords with call to action and try to include your keywords within your domain name. After your Keyword Research is done, you must proceed to On-Page SEO and then Off-Page SEO. Always remember that the SEO is not a one-time effort, you must continually optimize as long as you wish to stay alive on the battlefield. If you want to get Google to fall in love with you, then please continue...

On-Page SEO

This section covers the steps related to the optimization of your webpages.

1. Create a lot of unique and optimized content for your website.

2. Use free online duplication/grammar checking tools to scan your webpage`s content for errors and plagiarism.

3. Customize each page’s Meta Tags i.e. Title, Page Description and Keywords.

4. Optimize Page Speed i.e. Optimize graphics, html and make sure that you enable CloudFlare via your cPanel.

5. Optimize Site Link Architecture i.e. Include broader information on upper level pages, include more detailed information at deeper level pages and use related keywords in your webpage names.

6. Generate "sitemap.xml" file via any SEO software, online tools or your cPanel and create "robot.txt" file, then upload these two files to your server (upload them right into the “public_html” folder of your website).

7. Create 301 redirect via your cPanel i.e. From “http://” to “http://www” or reverse. Which one of you choose (“with www“ or “without www“) is not important for Google. Setting to “http://www” is recommended for CloudFlare usability.

8. Set up a Google Account attached to "Google Webmaster Tools" and "Google Analytics" and insert the necessary codes from Google to your webpages.

Google Panda and Penguin Updates Alert ! Stay away from over-optimization i.e. Repeating your keywords in your pages excessively. There are lots of free software which will help you about proper optimization. Download Free SEO Software

Off-Page SEO

This section covers the steps related to the work about getting backlinks to your Website.

1. Create presence in social media websites i.e. Google+, Facebook, Twitter, Myspace etc.

2. Create blog on your own website with unique content and submit it to the blog web directories and RSS feeds. (You should install a WordPress blog since it has lots of SEO plugins to automate your SEO efforts.)

3. Write unique articles and submit them to the quality article directories.

4. Create presence on niche (related to your business) community forums.

5. Submit your website manually to the most popular search engines Google, Yahoo and Bing.

6. Submit your website to the general/regional and niche specific portal and directories.

7. Make social bookmarking of your website or blog post in popular bookmarking sites i.e. Digg, Delicious, StumbleUpon, etc.

8. Don’t be tempted by two-ways reciprocal link exchange agreements.

9. Create presence at photo sharing and commenting services i.e. Flickr, Picasa, Photo Bucket, etc.

10. Create and submit videos on video sharing sites like YouTube, Metacafe, Dailymotion, etc.

11. Get your product and services reviewed on various blogs to increase your branding and link polarity.

12. Create business reviews of your website on various business directories.

13. Write Press releases and distribute.

14. Submit classified ads of your website to the classified ads services.

15. Create a local listing on Google, Yahoo, etc.

16. Make your website promotion on Question/Answers sites i.e. Yahoo answers by helping people.

17. Create profiles on various reputed websites to get inbound links from them.

18. Attract backlinks by creating good content and by offering free web tools on your website. (Step 1 of On-Page SEO)

19. Create blogs with unique content on free blog hosting sites like blogger, WordPress, etc.

20. Share your website’s information brochures, business documents and slides on document sharing websites like Google docs.

Google Panda and Penguin Updates Alert ! Stay away from over-optimization i.e. Do not use your main keywords excessively in the anchor text links that you will create during the steps above. Be street-wise, avoid spikes in the number of your backlinks (do not buy one-time backlink packages), instead increase the number of backlinks smoothly. Sample Anchor Tex Link Formula: 20% - Your main keyword that you're wanting to rank for, 25% - Latent Semantic Indexing (LSI) keywords, 35% - Your URL as the anchor text, as well as other combinations of your branded keywords,  20% - Generic keywords. Google is now looking for a more diverse linking profile, a more natural one.

More Tips

Panda: It is a filter that lets Google sift out content which is deemed lack of substance. i.e. Shallow content.

Penguin: It is a filter that lets Google sift out websites that are utilizing webspam (keyword stuffing, hidden texts, link schemes, cloaking, doorway pages, sneaky redirects, purposeful duplicate content, etc.).

Your website must be sufficiently compelling for your keyword visitors: After a visitor clicks a website link in Google results page, the big brother continues to monitor his/her actions. If the visitor stays relatively more on a website after search, Google believes that this website is a good choice and if he/she spends a little time on a website after search, then Google marks this website as an inadequate choice for the results page of this specific keyword. Apparently Google waits for a predefined number of visits to the websites, before reaching a verdict on them. The main point is, if your website is compelling, then you have more chance to rank up.

Trends : Your online business will rely heavily on Google then it will be wise to monitor the worldwide new trends and more importantly seasonal trends for your products/service’s related keywords. i.e. You can customize your home page according to the seasonal trend of your product. Google Trends

 
 
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